Fine Art Printing

Photo presentation - the high-tech way

Camera resolutions are getting better and better. A modern camera like the Canon 5D Mark II has a 21 Megapixel sensor, and a Hasselblad H4D-60 delivers 60.1 Megapixels.

At the same time, we seem to be looking at photos on smaller and smaller devices. Not only mobile phones and tables offer (in relation to the photo) very limited resolution, even large and expensive computer screens show only a fraction of what the camera can capture.

It would take 79 iPads, or 98 iPhone 4's, or 15 big and expensive 30" displays to show every pixel of one photo taken with the H4D-60.

Photo presentation - the traditional way

For well over 100 years, photos were "printed" in a dark chamber and resolution wasn't much of an issue. Photos were put into something called a "photo album", or in a picture frame, but anything larger than post card size would have been rather unusual.

With today’s technology we can print nearly any number of pixels at any size - in short, we can produce large prints.

Photo presentation - Fine Art Prints

A great print doesn't have to be large, but it has to be on the right paper. A paper that looks and feels beautiful.

A great print is absolutely sharp where it needs to be sharp, without being "over-sharpened".

A great print doesn't have blocked shadows or burnt out highlights. The dynamic range of the printing process has to be considered from the start.

A great print is prepared with the lighting conditions of its "final destination" in mind - will the place have plenty of daylight, will it be an office or gallery, or will it be predominantly Tungsten light?

And a great print, professionally mounted, is more than just a "blown up photo". It is like a painting - individual, impressive and precious.